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William and Mary

Steve Cole, Associate Athletics Director Internal Operations

- Updated 7/1/2010 -

Steve Cole enters his 28th year at the College of William and Mary, with 25 of those years spent leading the W&M Sports Medicine program. In 2008, Cole assumed the role as the Associate Athletics Director for Internal Operations, overseeing nearly every facet of the departmentís daily operation. His administrative responsibilities include monitoring financial matters, coordinating the scheduling of athletic events and facilities, and supervision of coaches and staff.

A certified athletic trainer (BOC), Cole graduated from West Virginia University in 1976 with a bachelorís degree in physical education and athletic training. He subsequently earned a masterís degree in sports medicine in 1978 from the University of Virginia.

In the summer of 2006, the National Athletic Trainers Association recognized Cole as the College/University National Athletic Trainer of the Year. In 1997, Cole received his 25-year membership pin from NATA. He was also recognized for his service to the profession, receiving the Athletic Trainer Service Award, one of only three recipients from the Mid-Atlantic Region. In 2000, Cole was honored by the College for his many years of service to William and Mary with the recognition as an honorary alumnus.

A true fitness buff, Cole is an exemplary model for all the athletes. He is an avid competitor who has participated in a variety of triathlons since 1980, spending countless hours of his spare time in training. Cole resides in Williamsburg with his wife Lonna, 12-year old daughter Sydney Janať, and 7-year-old daughter Jahnessa Ya Xin.

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